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Tachikoma said:

Basically  any game with more than 4 titles with the same general premise, character or brand name.

Sonic, Mario, Zelda, COD, MOH, BF, Ridge racer, gran turismo, Halo, etc etc.

Except CoD all this franchises change and bring something new or don't release every damn year.

Mario?Sunshine,Galaxy,Classic  Mario and stuff
Gran Turismo?Doesn't release every year and is a huge update everytime.
Zelda?It has a timeline with different stories and the style and art is changing all the time.

CoD does even copy the environment 1:1 from previous games.It doesn't add anything at all to justify a full price game.
Every CoD could be a patch/DLC update - Even the DLC of Battlefield 3 is adding and changing the game all the time.