What they don't want to do is choose "Yes" when the "do you want to play on easy?" option is presented to them. There's no way in Hades that GoW:A has an unbeatable section on easy mode. So it's the fact these guys don't want to have to admit they don;t have what it takes to beat the game on the harder difficulty.
Good on SSM for putting in a true bitch of a level that will have gamers choosing to tale the easy path. It makes the game replayable because the hard boys are not going to let the game beat them, so after being forced to take on Easy mode for the rest of the game, they will play again to prove to themselves that they can do it on the hardest difficulty setting.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix
