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Well, I loved Donkey Kong in the arcade but of course he wasn't called Mario until Donkey Kong Jr where he was the antagonist.

So the first game where you actually played as him named Mario was the original Mario Bros, which I loved. However, Super Mario Bros was the paradigm shift in the gaming world IMO, particularly with home consoles. Like the arcade of Pac Man before it, it set the standard for what a video game could be.