Heavenly_King said:
Even though they knew about the pricecut was coming, they lowered the forecast, so that when it begins to sell like crazy, they could have the forecast increased, and brag about that it is doing better than expected. It is a nice strategy really because it gets you good PR. |
No it wouldn't. If they raised the forecast so soon after lowering it, it would be taken as a horrible move that Sony's execs don't have a clear view of thier buisness and stock prices would be muted.
Afterall if it was that simple, everyone would do it. Instead, nobody does that.
Hell even simply lowballing a forecast intentionally so you can shoot over it is seen as a bad thing. To lower it just so you could raise it significantly?
What's best is showing that you have a firm grip on the pulse of your buisness and know it well. So generally you want to moderatly go over your forecast unless something unpredictable happens. (Like say, you sell oranges from California and a cold breeze screws over Florida Oranges.)
Even if they have to adjust upwords they'll likely wait to the last minute and try to do it on a busy news day.
