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JWeinCom on 02 March 2013
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Michelasso said:
M.U.G.E.N said:
JWeinCom said:
It hasn't gone viral, it's just advertised a whole lot. Pretty much any time I load a video on youtube it shows up as an ad. Nothing wrong with advertising your product, but there is a bit of a difference.


It definitely helps that it's being advertised..but unless you click the commercial to load the video seperately it doesn't count as a view. At least that's what I read over at gaf a while back

You are correct:

http://techcrunch.com/2011/06/19/youtube-counts-video-ads-regular-views/

The embedded (forced) ads JWeinCom refers to do not count as a view. Only the videos that get willingly clicked count. So if there is an ad in any website, one must click it to watch it and have it counted as a view in youtube. In orther words it is a very successful ad campaign. Sony was right to fire the previous marketing agency.

I'm not saying that the views aren't legitimate.  I'm just saying this is an example of traditional advertisement.  It's Sony saying "hey hey look at this".  It's not people saying "Oh my god, this is awesome, you have to see this."