M.U.G.E.N said:
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You are correct:
http://techcrunch.com/2011/06/19/youtube-counts-video-ads-regular-views/
The embedded (forced) ads JWeinCom refers to do not count as a view. Only the videos that get willingly clicked count. So if there is an ad in any website, one must click it to watch it and have it counted as a view in youtube. In orther words it is a very successful ad campaign. Sony was right to fire the previous marketing agency.