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I plan on buying Call of Duty on Wii U once the price drops (it seems like the superior version), but I already own Assassin's Creed III on PS3.

But it's unreasonable to expect Wii U owners to pay $60 each for games they might not want just to ensure future third-party support.

I can only speak for myself, but I buy my third-party games based on which version is superior and which is cheapest. For example, I plan to buy Sonic & All-Stars Racing Transformed on Wii U because of five-player local multiplayer and exclusive content, but I'm happy to buy Darksiders II on Xbox or PS3 because it's less expensive.