Well, bu the time the 720 comes out, in the console ecosystem it'll be called doing an Ouya, not pulling an Apple.
The problem in consoles is that it will be harder to continue to support multiple consoles. There are still lots of people running around with iPhone 3GS, and Apple still sells the 3GS. Unless MS delivers its annual upgrade to every current Xbox owner there would be a lot of people who don't upgrade. Which means making games for slightly different consoles after 2 years and significantly different consoles after 3 years (between v1 and v3)
Also, I'm against the concept of annual hardware replacement with consoles (for Ouya too) because of the massive amount of e-waste it would create if it happened to really catch on.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix
