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I guess they're still holding on to the dream that Microsoft will turn around and 'blow sony out of the water' when they reveal their kinect-and-win8-trojan box 720.

Another point to make is that Sony have paid AMD to make a specific spec APU, if they also arranged a deal with AMD to allow them to sell the same design (sans unrequired Sony additions) for their PC sector as this report more or less seems to confirm, than one can easilly, and correctly assume that a part of this deal involves unit price for these APU's dropping significantly, helping to cut the overall final production costs of the new console.