My friend got sent preorder email with ps4 and games price.

[MoHasanie]

Diogo1034 said:
i doubt the ps4 is going to be £399, especially when microsoft looks to be going down the cheap route, if sony wants the uk to become a playstation territory then i think they should launch at £350 and £399 for the premium sku

But if Sony wanted to price competitively, why did they create such an expensive console?