blu ray didnt completely win because of ps3, it was mostly due to movie makeers or w/e dropping hd dvd. blu ray cannot help the ps3 ship millions of consoles, as dvd helped the ps2 ship millions of consoles. dvd was something new, and it was a cd. people will continue to use dvd over blu ray and hd dvd, because most people dont give a hoot whether the movie they watch is in hi def. also hd tvs are very expensive these days.