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About 3/4s of the worlds population own regular sdtvs or edtvs. This means that they would have no benefit in blu ray. It is going to take many years before if it does blu ray kills dvds. By that time we will have a better format that people will buy. Hd-dvd and blu ray took the wrong time to show their selves. This should happen when most of the market has hdtvs to get the benefit. So blu ray is as dead as hd dvd because by the time everybody has hd there is going to either A) be a better format or b) content is going to be downloadable with faster internet connections and larger hard drives.