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fordy said:
Sony have already been caught out artificially inflating YouTube hits for music artists that use Sony as their publisher, so for any video that Sony is involved with, the numbers are most likely overinflated.

http://www.theverge.com/2012/12/28/3811210/youtube-penalizes-music-labels-artificially-inflating-views

Sony's video views were adjusted from 850 million to 2.3 million. Quite a significant amount of fake views.


The views got moved to Vevo that's all... It also happened when Vevo was just created, most of Sony and a bunch of other companies views transferred to Vevo.