Sony have already been caught out artificially inflating YouTube hits for music artists that use Sony as their publisher, so for any video that Sony is involved with, the numbers are most likely overinflated.
http://www.theverge.com/2012/12/28/3811210/youtube-penalizes-music-labels-artificially-inflating-views
Sony's video views were adjusted from 850 million to 2.3 million. Quite a significant amount of fake views.