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Now that I think about it, I can't see Apple being successful as a gaming company. Their whole strategy with computers is making a really good OS people love with very reliable hardware which is pretty looking and then overcharge for it.

Same thing happened with iPhone, they charged more than 50% more just because they could. In gaming that wouldn't work at all. No one really care much what their console looks like, just how well it performs, how many good games it has and how much it costs. Plus they have no internal game development.