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People are going to pay for what they feel is worth paying for. This is a largely subjective decision. When it comes to paying for Xbox Live, it's understandable that someone may not consider it valuable considering other services may provide a suitable alternative of a better cost, based on their own subjective needs of course.

As for your MMO comparison, I'm not understanding your point. All you're showing is that people don't treat MMO's the same as Xbox Live (for obvious reasons). Even if the two were comparable, that wouldn't do anything to show people's reasoning is towards Xbox Live is invalid; it would likely just be the result of the lack of MMO discussion here.