Read the whole thing. Excellent read. Sony hiding under the banner of "gamers first" for positive PR, but their vision of better graphics > better creativity is not the right mind set.
Games like KZ, pretty or not, the gameplay looked generic, certainly not creative or groundbreaking. Id go so far as to say COD does a much better job of chaotic surroundings when in a firefight.
So really, Sony is all talk yet again, giving us the same, only prettier, but promising something more that may not come for a while.