Will MSFT hype up an announcement like Sony did with PS4

[Cold-Flipper]

sales2099 said:

Cold-Flipper said:
Microsoft will obviously spend tons of $$$ on ads for Durango. I don't know if they will spend money to hype up an event or spend money once it launches. I say both.

Either,

E3: Reveal
Q4: Launch

Or

March/April: Reveal
E3: Launch

Why else would they have a timer if it isn't going to be revealed at E3? If its announced before E3 then either plans have changed because of the PS4 announcement or it will be released this June.

That is a very interesting point. Counting down to E3? Why even bother. Its not a big deal to do a several month counter for a conference we know is coming.

Which begs the question what they will actually have lined up for when it strikes 0.

I'm thinking the same. Everyone knows about E3 already So the countdown must be for something more prominent. While it would be strange, I could definitely see Durango launched at E3. Taking the Sega way. I think it would be a good strategy as long as Microsoft doesn't completely pull a Saturn...