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MARCUSDJACKSON said:

$400 to make a reasonable profit. 300-350 to make customers happy


$400 to make a profit? You're dreaming.

 

Read the updated op, then consider this.

 

The price of the parts does not equal the price at retail. The original 3DS had $100 of parts, and Nintendo was taking a loss at $170. The Vita has $160 of parts, and Sony is taking a minor loss or breaking even at $250.

 

You're forgetting the cost of shipping, assembely, advertising etc.......... A lot of $$$.

$449-$549 price.