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superchunk said:
So if ~$400 is raw material cost, then the actual cost of a retail delivered unit is closer to $550-600. So anyone expecting this to be under $450-$500 at launch is crazy. Sony is not going to approach a $200 loss per unit again. Vita was pretty much right at the breaking point or a slight loss, expect the same with PS4.

I think $450 is a good price but this time I think Sony will be release a model with some anual service contract... like AT&T with iPhone... I don't know... something like PS4 $299 in the 3-years Online Services contract.