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fillet said:

28nm process doesn't mean it can't cost more than $50, process size doesn't have anything to do with resail price of said hardware. Nonsense.

AMD has been specializing in relatively low powered CPUs with lots of cores and APUs for a while now, they can easily get the price down to $90 for end price Sony pays.

I know... I just wanted to say I don't thing any GPU in 20nm in AMD catalogue (only the chip) cost more than $50... of couse the full video card costs a lot more.

About the Jaguar core... it is to be cheaper because it will be used in tablets and pads... so both CPU + GPU manufactured together could cost below $100... $90 is not a bada prediction.