They made the mistake to only show graphics as the biggest interesting new thing combined with social stuff.
I think gamers were expecting something like hmm 'Showinb BF 3 on PS3 and then show it BF 4 on PS4'... Then not only point out the graphics update but especially point out that the extra power makes it possible to play with hundreds at same time ...gamers would have been blown away.
Oh well and a lot of people who were happy to see a publisher/dev come up and then were so dissapointed when they go of the stage.... Blizzard and Diablo III as an example =p.







