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BlueFalcon said:

MS's key advantage is that even if PS4 is more powerful on the hardware side (i.e., GPU/memory subsystem), Sony will reveal their pricing scheme and SKU specs for Hard drives/any special bundle offerings. That would allow MS to price their consoles more favorably by undercutting PS4 should they need that. This is one downside of Sony unveiling the console earlier. At the same time, if PS4 has some awesome Cloud gaming features, powerful hardware, then the pressure is back on MS since all the hype will have shifted squarely on PS4 after its announcement. It's really an Art of War :) 

If Sony is to make a big splash, they have got to announce some new IPs or awesome game exclusives. Even the best hardware in the world won't be exciting without 2-3 killer games that make us want to drop $400-500 for a new toy. Nintendo learned this the hard way. I hope Sony's executives have been paying attention from Wii U's launch.

Sony won't talk about price or bundles today. They'll both do that at E3 or later.