Sony Takes A Swipe At Both Nintendo & Microsoft. Is It In Good Spirits?

[Asriel]

As a multi-format gamer, these two ads don't insult me. It concerns me more what their intention is.

Are they trying to win over users that have not used a Sony console? If they are, these adverts are so poorly conceived it's not even funny. As others have said, insulting potential buyers preferences is not advertising, it's shooting yourself in the foot. I enjoy Mario games and Xbox Live; does that make me a moron? Does that mean I need to spend hundreds of pounds on a new system? No--but communicating the benefits and features of your system would actually sell the system to me, instead of attempting to belittle products I've already used and enjoyed.

Are Sony trying to excite their fans and stoke hits? If they are, this is an excellent move. That being said, I also question if it's necessary. Surely any core PlayStation fan knows what's happening on the 20th of February? Though I suppose if this has actually gone viral, it'll reach less dedicated PlayStation users. I haven't seen this reported or mentioned anywhere outside of the core games media and forums, which had all already began discussion of the PS4 event. I haven't seen it on any of my social media feeds despite both of those being populated with gamers, so I don't think it's reached the critical mass Sony wanted. If it was their intention to excite the core base and spill over onto other PS users, though, I don't think this was a bad idea at all, perhaps just not brilliantly executed.