scottie on 20 February 2013
The PS3 was sold at that much of a loss because Sony assumed that no matter what they did, the PS3 would win. The loss was thought to be reasonable, not due to the amount of money Sony would get from PS3 games, but from licencing Blu Ray to all computer manufacturers until digital distribution takes over.
Sony does not have a new disc format to push with the PS4, so they will not be willing to take on such a loss.
