It's a double-edged sword:
-Sony either takes 200$ loss but get ALOT more sales (if they sale at 300$), but more hardware means more software sales and more PS+, so they could profit in the long term.
-Or they take little to no loss at, lets say 530$, but this price point will not drive the sales (especially since PS3 will be much cheaper anyway) and might hurt them with low software sales and little 3rd party support, while MS and Nintendo take the lead.







