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VGKing said:
How exactly would they fail? I mean, show off some next-gen games, some first party special sauce and I think anyone will be hyped.

Anyway can you stop it with the $599 thing? Obviously the PS4 won't cost anywhere near that much to produce. If the rumored prices of $429-$529 are true, they're selling at a profit.

It's not a question of what they'd do to fail; it's a question of what they can do to get investor interest. A lot of people are saying the "more of the same" approach will stimulate investment, but I have my doubts. I'd call the gaming market for investment rather bearish right now, so a lot of investors will be incredibly cautious about putting their money into gaming industry ventures. They need something that will stand out from amongst the rest.