fordy said:
Investor confidence will determine if the PS4 will retail at, for example, $399 or $599. Little investor confidence before release = Sony forced to sell console closer to parity. Investments AFTER Sony announces the price make little difference and are generally considered LOW ROI due to the fact that it's no longer high risk. |
This I highly doubt. I think its more likely Sony's price will be 90% based on their own internal expectation. Sony are not going to sacrifice billions in revenue because investors think the console should retail at $200 lower then what they're internal calculations suggest. Investors response will closely be based on media response which will probably be in tune with consumer response, so again all that matters is that gamers are excited.