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thismeintiel on 19 February 2013
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Vinniegambini said:
thismeintiel said:

Did you?  Or did you just find the most negative article that misinterpreted Kaz.  He was speaking of the whole venture, which includes R&D.  Here, I'll show you.

Scott Rhode, VP of SCEA: "I think that we’re going to do very well with this, and this price point – it’s also not going to lose money for us on day one. We’re going to do well with this thing." - Source

Shuhei Yoshida, President of Sony Computer Entertainment's Worldwide Studios: "For Vita, the price on performance was something we definitely wanted to hit, although we all agreed because we are PlayStation, people expect better graphics and prettier pictures, so we have all those things we wanted to achieve in terms of capabilities, but we capped our ambitions with a cost of goods target that we can profitably sell the hardware for $250.

To answer your question, we set out a goal: Yes, we're going to hit the $250 price, and no, we don't want to sell the hardware with a deficit. That's a goal we set out to do and I'm very happy we are achieving that." - Source

You should do more research.  Well, more than just the stuff that you like, because it paints Sony's situation in a bad light.  Thxs. 

The arguments and sources you have brought forth do not in any way counter any facts that I have presented you.

1. Is the PS Vita a money losing venture (selling at a loss)?

Yes. The PS Vita business will not contribute to Sony's profits until the 3rd year on the market, where it will have recouped its R&D costs. Until then, the PS Vita is a money losing venture.

2. Is the PS Vita hardware selling at a loss?

No at 250$ and provided me with quotes. *congrats*

My 1st post was the following ''PSVita already got a price cut - now selling at a loss''

Consequently, as the PS Vita hardware is no longer selling at the equivalent of 250$, and with low profit margins on hardware as with many electronics manfacturers, the 50$ price cut will now result in the PS Vita hardware to now sell at a loss.

How is this hard to grasp?

Sony is in a bad situtation much like Nintendo was with the 3DS previously. If the following makes you believe that I speak badly of Sony and present them in a negative way then that is your perrogative; however, I am not. Your personal vendetta against me is becoming quite tiresome.

You honestly think that Sony has just been making the Vita the exact same way they have from the start?  Not looking at ways to cut costs or making new deals for lower priced parts?  In the more than a year that the Vita has been out, I'm sure they have got it to a point where they can at least break even at the new $199 price.  I mean if Nintendo can return the 3DS to profitability after a $80 cut, I think Sony can do it before they cut the Vita's price by $50.

As for your first point, what does that even matter?  That is true of EVERY electronic device ever to come out.  Nintendo has probably not made back all of their R&D, as well as the initial losses after the price cut, so I guess they are in the same boat.

@ bolded

I wouldn't flatter yourself like that.  But, if it boosts your self image to feel so, I give you premission to continue to feel that way.