Rumour: PS4 to be priced at £300 ($350-400?)

[Screamapillar]

Shinobi-san said:

Screamapillar said:

DigitalDevilSummoner said:

to sum up,

• we probably won't see a price tag before E3
•  400$ is more likely to be the base model price
•  PS4 to be sold at a loss

That's a certainty, unless PS4 is truly underwhelming, horsepower-wise.  Which I highly doubt.  With Sony's current financial situation they're in though, between heavy losses on TVs, computers, as well as horrible PS Vita sales, I have to wonder if Kaz Harai is going to want to take a bath on PS4 sales and hope to break even through the first few years purely on $60 software?  That's a big gamble.  I almost think they should price it to be closer to break-even, and even if sales are slow because of it, they will at least not have to post massive losses.  They can't weather another PS Vita-like situation, I don't think.

Where are you guys getting your information from?

And why is everyone expecting a cheap price to equate to a weak, underpowered console?

Someone please explain this to me...

Simply put, because Sony is in a much weaker financial state right now than they were in back when they were designing PS3, and to a lesser extent even when they were designing PS Vita. 

They can't afford to lose hundreds of dollars on every console sold like they could for PS3's first year or two.  Sony's been posting huge losses for a couple years now, and since Kaz Harai's mission is to make Sony profitable, it is also his job to make sure SCE is profitable as well.  It makes up a third of Sony's business.