Rumour: PS4 to be priced at £300 ($350-400?)

[Screamapillar]

DigitalDevilSummoner said:

to sum up,

• we probably won't see a price tag before E3
•  400$ is more likely to be the base model price
•  PS4 to be sold at a loss

That's a certainty, unless PS4 is truly underwhelming, horsepower-wise.  Which I highly doubt.  With Sony's current financial situation they're in though, between heavy losses on TVs, computers, as well as horrible PS Vita sales, I have to wonder if Kaz Harai is going to want to take a bath on PS4 sales and hope to break even through the first few years purely on $60 software?  That's a big gamble.  I almost think they should price it to be closer to break-even, and even if sales are slow because of it, they will at least not have to post massive losses.  They can't weather another PS Vita-like situation, I don't think.