So someone asked the author on Twitter and he seems to have actual sources and have some idea of what he's talking about. They were talking about the local price in the UK and not a convertion, so it would really be the same price as the premium WiiU.
https://twitter.com/muradahmed
@gofreak_ie Local UK pricing. Not a yen conversion.
@cheapstare Sorry, no. When talking to my sources, we were talking in pounds. Japanese media reported 40,000 yen (around £270), sounds right
@cheapstare My guess is they'll take the tax hit to get it at a more reasonable price in Europe. But that's pure speculation on my part
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