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ChronotriggerJM said:
This still makes little to no sense for Sony, they make movies! They're a major player in Blu-ray! I mean the idea's great and all don't get me wrong, I just don't see the bigger picture xD

i was thinking the same thing and now i'm wondering if MS and Sony actually have anything to do with this.  i mean you can already download movies to watch via your computer.  maybe this magic disc just bypasses the MS/Sony interface to access the internet and download the movie similar to the labtop download service.  using the ps3/360 will just give people an easier way to get their movie on the TV instead of computer screen.  just a thought.