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Here is what I would do if I were directing.

Kaz would come out and start a long presentation where they show off all the new PS3 games coming out. Then we'd have a Vita presentation. Kaz would come back and thank everyone for attending. As he's about to turn and walk away, a crew member comes up and whispers into his ear. Kaz is like, "Oh, that's right, I almost forgot. We'll be launching the PS4 in Winter 2013! Thanks for coming and good night!". As he's walking off, a long video montage of PS4 games will play, killing several members of the media and a handful of people watching the stream. Obama will declare a national state of "OH MY GOD YES".