"Oh Yay, Another Mario Game" Step Up to PlayStation 2/20

[Veknoid_Outcast]

pokoko said:

Veknoid_Outcast said:

I don't think the ad is so troubling, but rather that it's being used in this thread as a vehicle to flame Nintendo and its fans.

@OP: the ad could use a little spicing up. The old refrain of "Mario machine" is a little tired. I think a really good ad would be this: "Mario is missing out."

It's short, it's sweet, and it uses Nintendo's own words to raise up the Playstation brand. I think it's a lot more clever and biting than "oh yay, another Mario game," which sounds like a fanboy one-liner.

I disagree.  The point here is to get the thought into people's heads that Nintendo doesn't have much beyond Mario.  Even if someone scoffs now, the next time a Mario title is talked about, that seed has been planted.  It's a little bit of a psychological trick, kind of like how coaches will start yelling about non-existant fouls early in a game in order to get borderline calls later.

I think it can be reasonably effective.  If a person actually does get "personally offended" then they're probably not much of a potental customer, anyway.  I mean, really, if someone wants a particular console then they're going to get it.  How many people are actually going to say, "you know, I really want this PS4 and I'd be willing to pay $400 for it, but ... gosh darn it, they insulted Mario!"?

Fair enough.

But there are two problems with that philosophy. One, it isn't true  -- although when has that ever stopped advertisers -- and two, it brings to the forefront an insanely popular franchise. If your slogan is something that can be easily reversed with a simple exclamation point than it's a bad slogan. In other words: "Oh yay, another Mario game" becomes "Oh yay, another Mario game!"

Or, Nintendo could throw it back in Sony's face: "Oh yay, another Mario clone."

I think it's a dangerous line of attack. What I like about my suggestion is that it's more subtle, more subversive, and less open to manipulation.