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thismeintiel on 16 February 2013
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VGKing said:
ethomaz said:

Conegamer said:

Because a price cut really helped the Wii out (which was selling around the same as the PS3, perhaps slightly better), didn't it?

A price cut will probably boost sales for a month or so, but then it'll settle down again. If you think a price cut will be a magical cure which will give it an extra 2 mil or so this year, then I'm sorry to disappoint you but it won't happen.

The comparasion is not fair... a dead console with the PS3... a price cut for PS3 will hold for a long time yet.

What about the PS3s price drop in 2011? It didn't really do anything major for it.

It definitely did something for it.  Though, I guess you are right that it wasn't massive.  It did allow the PS3 to be up 6%, or ~425K, YOY from the week the price cut took place to the end of the year.  I imagine it would have been flat, or slightly down, if there was no cut.  Of course, $199 is a really good sweet spot to hit.  It should have the same impact, most likely more, than the drop to $249.  It just looks more pleasing to the eye of consumers, especially compared to the now $269 Super Slim.  A most likely $149 Black Friday SKU won't hurt, either.