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Don't expect a 6 figure first week from it. It's a free-to-play game. It will be released on 28th of February as a free download. There is a retail edition which is doing fairly well on COMG & amazon.jp, which is very promising (as people are actively choosing to buy this game), but that doesn't change the fact that most people will just download it for free.

Regarding its impact, as I've been saying for a while, I had hoped that it, combined with Senran Kagura on the 28th and following on to the 7th when Soul Sacrifice & Tales of Hearts release will provide a boost in Japan. Who knows, Phantasy Star might actually end up being the best performing game. But I don't think it'll save the console. It certainly won't hurt to have an eastern-focused MMO on Vita though, and I do think it'll draw at least a handful of new consumers to the console.