| disolitude said:
But appart from giving you my Google AdWords and Analytics login, there is not much I can do to show you that average CPC rates for Google. It may be because I am in Canada but CPC for Bing and Google over here is well over a dollar. Essentially you need a login for this to see how much each word costs - https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS And yeah, according to my math, bing made extra 10 million in search revenue in January compared to December. It's true that Bing is still losing money but they have lowered their losses every quarter for the last 2 years. The Yahoo deal is what's making them lose money. They pay yahoo 90 cents for every dollar their search generates while having to fully power their search with Bing. The way search works is that the higher your user reach, the better search data you provide, so this is money well spent for Microsoft as they are doubling their pool of search inventory through Yahoo. They are also growing marketshare faster than Yahoo. Even with Yahoo they will be profitable in a year or so, however without yahoo on their back, they are most likely already profitable today with Bing alone. |
Well, all I see is myself posting sources for my data and you posting nothing. I've yet to come across any source that cites an average CPC rate over $1.02. The last source posted that you quoted is a paid survey, so I think it's probably more credible than most.
Market share is what you battle for - a volumetric increase in the market itself isn't gaining anything from the competitors.
Bing losses are Bing losses alone, they do not include Yahoo losses.
