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dsgrue3 on 15 February 2013
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disolitude said:
dsgrue3 said:
disolitude said:
See post to timmah here. We aren't talking volumetric increases.




Yeah I knew all along thats what you're talking about.

I also knew its not a correct number to look at when calculating month to month revenue increase.

You're saying that Bing generated 19.5 million X your magic and wrong CPC formula extra revenue in January which is incorrect. Its 358 million X magic formula which you still need to work on. 

I'm not discussing revenue from a volumetric increase, I'm discussing revenue from a market share increase - only relevant thing to discuss since this thread is about market share not volumetric increase in searches. I mean it's in the OP.

As for you saying I'm wrong, here's some more charts to assert my position:

Click through rates = what portion of searches are CPC...and CPC average rate:

Looks like $0.40 was low for Bing, $0.66. Using new numbers for January using above rates:

19.5m (search proportion of 0.1% market share increase) * 0.0161 (CPC portion) = 313,950. And at $0.66 per = $207,207

Volumetric just for fun:

358m * 0.0161 = 5,763,800 * $0.66 = $3,804,108 - pretty abysmal when they lose over $130m/month.