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disolitude on 15 February 2013
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dsgrue3 said:
disolitude said:
dsgrue3 said:
disolitude said:

No one is talking about how much bing makes. 

I'm just telling you that last quarter they had 400 million extra searches which makes a substantial amount of money. Advertisers pay anywhere between 5-50 dollars CPC per keyword so you do the math. And look up what CPC means first.

Lol, alright I guess math isn't your forte so I'll help you.

From the link in the OP to December:

"ComScore also said that over 17.6 billion explicit core searches were conducted in December 2012"

0.1% = 0.001 as a fraction. 17.6b (total searches) * 0.001(increase in market share) = 17.6m not 400m. You were only off by an entire order of magnitude; not bad.

Searches != CPC. I'm familiar with the term. I guess you aren't. Maybe look it up, bud.


You're right. My math was off as the corect number is 350 million. I was talking about January as they don't provide clear growth data for December. 

Your math however is way off. Search is a growing market. So to gain 0.1% you have to grow with the market + get extra marketshare.

Nearly 19.5 billion explicit core searches were conducted in January (up 11 percent), with Google Sites ranking first with 13.1 billion (up 11 percent). Microsoft Sites ranked second with 3.2 billion searches (up 12 percent), followed by Yahoo! Sites with 2.3 billion (up 9 percent), Ask Network with 536 million and AOL, Inc. with 331 million (up 7 percent).

Stay in school kids.

How is my math off? Please LOL 

Get a clue. 

Not sure where you got your January numbers but we're talking market share here so again I'll do the math for you since you're incapable.

Using your numbers (market share gain 0.1% (again, this is no different than December))

19.5b searches * 0.001 (market share increase) = 19.5m

Thanks for playing - learn basic algebra. LOL

Futhermore you ignored my FACT that search !=  CPC. Just so you'll get a clue about what you're talking about:

That means that only 2.5% of the searches are even generating anything for CPC. Meaning the real monetiziation is here. Some more math (I know it's tough for you):

19.5m (search proportion of 0.1% market share increase) * 0.025 (CPC portion) = 487,500. And at $0.40 per (I think that's current btw) = $195,000

So, here we have a $400m loss, and you think $195,000 is remotely significant at 0.04875%. LOL

Seriously just stop already. You're embarrassing yourself here.

Alright, I'll bite.

1. In December they had 17.6 billion searches and January 19.5. Microsoft marketshare in December was 16.3% and January 16.5%

16.3% of 17.6 billion = 2.86 billion

16.5% of 19.5 billion = 3.22 billion

The increase in searches on Bing from December to January is 358 million searches.

comScore Explicit Core Search Share Report*
January 2013 vs. December 2012 
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Dec-12 Jan-13 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 66.7% 67.0% 0.3
Microsoft Sites 16.3% 16.5% 0.2
Yahoo! Sites 12.2% 12.1% -0.1
Ask Network 3.0% 2.8% -0.2
AOL, Inc. 1.8% 1.7% -0.1

2. "19.5m (search proportion of 0.1% market share increase) * 0.025 (CPC portion) = 487,500. And at $0.40 per (I think that's current btw) = $195,000"

There is so much wrong with this but I will focus on your CPC rate. The average CPC rate isn't 0.40 cents. When you were Googling you looked up the display advertising CPC by mistake and not search. Probably this link - http://support.google.com/adwords/answer/14074?hl=en

Search advertising CPC is completely different and works on a bidding model. It could be 40 cents, however different companies bid to get their ads asociated with keywords. for example, Ford will bid 20 bucks that every time someone searches Chrysler, they show a Ford result first in the paid search section. do you think Crysler will let Ford win this bid? No, they will bid 25 bucks to take their search word back. Hence CPC for search is much higher.

Here is an example how much advertisers pay to sponsor search keywords - http://www.wired.com/business/2011/07/google-revenue-sources/

What's clear here is that youre scrambling across Google to figure this stuff out and argue with me. That's fine and you're on the right path.

Using the info I gave you, try to figure out how much money 358 million extra searches in a month really can generate.