Sony's PR Team Is Trolling Nintendo & Microsoft With PS4?

[Asriel]

I think ads like that are more likely to appease existing fans than attract new ones. Speaking as someone who has gamed on Xbox and Nintendo systems while not using a PlayStation since the PS2, those adverts do absolutely nothing for me as someone interested in owning multiple formats.

What's more, they bother me because of the attitude it displays towards the wider audience in gaming that now exists and isn't going away. It's reminiscent of that "You play exercise games? You aren't a REAL gamer, gtfo!" attitude that has now spread to people vehemently opposed to mobile gaming, for example. It's indicative of a vocal minority that while passionate about gaming, also don't want to see gaming expand beyond topics, themes and mechanics that don't appeal to them. Wii Fit doesn't appeal to me, neither does Kinect, but I do think they, and the booming mobile scene, have an important place in this industry. As an enthusiastic gamer of twenty years, my personal belief is that we need to stick our heads above the parapets and welcome more diverse gaming experiences, rather than clinging to what we have and loudly shouting down anyone who attempts to diversify the industry. Diversifying the industry does not equal destroying the experiences we hold dear.

That being said, I highly doubt this is indicative of Sony's broader marketing push. If it is, as I believe, an advertising campaign set up to spread awareness among their core base and to excite the core base, then it's a good move. If, however, it's the beginning of a twelve or eighteen month push for PS4, then I think they're going to risk alienating the wider market, which is now bigger than ever before, which could prove to be a poor move in the long-term. It would be a sign of a company so willing to please a vocal minority that they'd alienate the wider market; just ask Nintendo how well that kind of strategy plays out.