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Sounds to me like these guys are getting scared. They're about to slip into 3rd place sometime this year for the current gen consoles. And Sony is getting massive hype for the PS4, while it's mostly quiet in terms of the NeXbox, even though they are both launching this year. They also know they aren't getting a year or so headstart, one that was coupled with a $200 price advantage for ~3 years. Japan is going to ignore the NeXbox and the majority of EU may do the same, as well. All these point to a pretty big uphill battle for MS.