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TheBardsSong said:
"Now they’re seen as a much more likeable and respectable company that doesn’t tell people to get another job."

They are?

As far as general perception goes, probably.  Sony is a huge underdog now, as opposed to looking like a monster corporation trying to crush little Nintendo.  Microsoft, of course, is considered one of the biggest bullies in the world, especially in Europe.  Sony is also coasting on a wave of good-will generated by PS+, which has earned them praise in an industry dominated by negative news.

It's all perception, obviously, with all three caring more about our money than our happiness.

Edit:  Oh, and Kaz > Howard Stringer.