The problem is, they're in metacritics 'circle' for ratings - so every damn game that comes out, promises to give them millions of hits if they're the 'odd ones out' - face it when you head to metacritic and see a new game you're interested in scoring badly - it's the negative reviews you pay more attention to when everyone else is praising it and scoring it well, and conversely if everyones slating it, its the one positive review that gets the attention for better or worse.
Additionally if they're the only ones that score a game high, there's also the chance that the developers/publishers will mention the media outlet in press releases or by adding their name, score and short comment to future trailers and in some cases, the boxart.
Then reviewers can hide this fact under thinly veiled excuses like 'personal opinion'.
A friend of mine is currently working on a reviews website where the score for each element is decided from an average of several reviewers, not just one - limiting the changes of the final score being unfairly weighted in either direction - once they're live i'll be reading all my reviews there - giving a single person the 'prestige' of deciding a games score is just too open to abuse.
As i mentioned in another thread, review/news sites are given far too much power for something which is generally just the opinion of an average joe.
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