theprof00 said:
NiKKoM said:
wfz said:
I don't understand why this is news. From what I'm understanding, absolutely nothing about their agreement is changing - the reason why Google will have to pay so much is because the pricing is based on the number of devices sold.
If Google pays 1$ for every device, and makes roughly $1.10 in revenue for every device their search engine is on, then when Apple sells 10 devices, Google will pay $10 and gain $11.00. When Apple sells 1B devices, Google pays $1B and gains $11B.
So what about this isn't normal? |
your math.. :P
anyway the amount of traffic the ios devices makes it worth the 1 billion in the future.. But google still sucks in mobile advertising.. For every Desktop CPM dollar mobile makes like a fifth.. Thats because most advertising money comes from online stores and we just dont like buying stuff surfing our mobile.. I was at a google meeting last month and they know they have a lot of work to do..
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You were at a google meeting?
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Hes actually right. I've attended many Google seminars and presentation about desktop and mobile advertising.
Mobile advertising was around a 2 billion dollar industry for Google in 2012 which is peanuts but the industry is its infancy. There are very few working mobile ad exchanges, real time bidding is not available, monirity of advertisers have mobile freindly websites... Once these things pick up, mobile revenue will eventually surpass desktop.
