I think breaking down the systems into 'target demographics' is not reall accurate ... For the most part every console manufacturer is happy to have support from anyone. Nintendo has a reputation for not targeting the 13-25 year old male demographic because of the lack of 'Mature' titles; what really happened is Nintendo lacked 3rd party development because (most of) the best 'Mature' games are developed by third parties ( http://www.gamerankings.com/itemrankings/simpleratings.asp ). Now Nintendo is targeting Women, older and lapsed gamers but I think this is more because Nintendo has found success with their efforts in apealing to these (typically) non-gamers. If Microsoft or Sony had produced games that were as successful as Brain-Training, Nintendogs or Animal Crossing they would be actively targeting these gamers.
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