theprof00 said:
disolitude said:
wick said:
A small price to pay for the amount of data they will collect |
Thats something people don't seem to understand around here. Data mining is huge money for these companies and in general...
A place like Lavalife and Ashley Madison makes more money off the data they sell to advertisers than its official service. All they do is tag your machine with a cookie and then turn around and say "ok, we got a male 24-30 years old, income of 60K and likes computers, hockey and dogs. Who wants to target ads to this guy?". And adertisers and publishers pay big money for this data.
This is the main benefit to having Google on iPhone. While they are unable to collect personal information, they do know what mobile users do and like on iphones which gives them behaviour targeting opportunities.
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Yes, but how many users will just switch the default to google immediately?
ie;
default is google= install base will be (Sold-(users who have Search engine preference that isn't google))
Default is Bing= install base will be Users whose search engine preference is Google.
The decision comes down to googdefault - bingdefault =x
Is x worth 1B$
Say 50m google default - alt pref = 40m
And say bing default = googpref - 50m= 35m
Is 5m worth 1B$
How many users does google think will auto default google. That's the question. If MS values default at 1B$, that's because they will have far more users as a default than if people switched to bing. I would expect Google values it far less.
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I fully agree with you. I dont think this is worthwhile to microsoft or google. microsoft seems to be getting out of advertising in general. they appear to be getting rid of their atlas advertising platform and selling it to facebook.
facebook + bing default ios search however, using this new graph aearch facebook is releasing...this may be something new and worthwhile for ios7/iphone6.
