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Personally I would go with an air cooler. When I was building my PC I did a lot of research on the topic and my conclusion came to be that water cooling its too big of a hassle with not much results. Sometimes air even performs better. I currently have a hyper 212 evo cooler which is not enthusiast by any means but it does keep my temps very low for the 3570k. No issues so far. Also do you have a microcenter around? They have some prett sick deals. I managed to get the 3570k for $169.99 and they give you $40 off Mobo with purchase of CPU.