Speaking at DICE 2013, Schell Games CEO and Puzzle Clubhouse creator Jesse Schell hit the games industry with a bit of a whopper.
Apparently, if you're looking to promote sales for a game, releasing a demo isn't a wise choice. As a matter of fact, a demo will have the opposite effect, as less people will end up buying a title if they get the chance to play a demo first.
According to Schell, and the figures he presented, the best way to generate sales was through a teaser trailer; something that makes people want to try a game, but doesn't give them any opportunity to actually do so without purchasing it. "The thing with no demo," said Schell; "you've gotta buy it if you want to try it."
Do you think this presentation could impact the delivery of demos to gamers? Do you play demos? Are they enough of a taste to deter you from purchasing interesting games? The full presentation can be viewed below.
