Naming stuff has never really been microsoft's strong suit. "Onebox"? Doesn't give the consumer any idea of what the product is, so it's no better or worse than the equally meaningless Xbox, and Wii. At least with "playstation" the consumer has some idea what the product is.
But Xbox now has broad brand recognition, so changing to Onebox is as likely to confuse as anything. I think getting the "one" concept into the name is a good idea but staying with the known name "xbox" and adding to it would be easier for market recognition and uptake.
Illumiroom will have a niche audience only. I don't see the broad appeal for people having both a high quality TV and a 180 or 360 (irony?) degree projector and front and rear image capture. The simplicity of the single piece of equipment that is kinect is lost with illumiroom. Nifty tech, but very low market penetration, a bit like 80" 4K TV.
Any screen, any time. Now that is the killer app here and it will excite the general public. And it will demand a response from the competition.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix
